UYRBHFUEDJ LLC (“TruDefense,” “we,” “us,” or “our”) operates the website ucrossbuy.com (the “Site”). We are committed to protecting the privacy and security of your personal information. This Privacy Policy describes the types of information we collect from you when you visit our Site, place an order, or interact with our services, how we use that information, and the choices you have regarding your information.
By accessing or using the Site, you agree to the terms of this Privacy Policy. If you do not agree with any part of this policy, please do not use our Site.
1. Information We Collect:
We collect information that identifies, relates to, describes, references, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”). The categories of personal information we collect may include:
Identifiers: Name, billing and shipping address, email address, telephone number, IP address, unique online identifiers (e.g., device ID, cookie ID).
Commercial Information: Records of products or services purchased, obtained, or considered, shopping cart contents, purchase history, payment information (processed securely by our third-party payment processors; we do not store full credit card numbers on our servers).
Internet/Network Activity: Browsing history, search history, information regarding your interaction with our Site, advertisements, or emails (e.g., pages visited, time spent, clicks), device information (e.g., browser type, operating system, device model).
Geolocation Data: Approximate physical location derived from your IP address or more precise location if enabled on your device and consented to.
Inferences: Preferences, characteristics, behaviors, and attitudes drawn from the above to create a profile reflecting your interests.
Communication Content: Contents of your communications with us (e.g., emails, chat logs, customer service inquiries).
We collect this information:
Directly from You: When you register an account, place an order, contact customer service, subscribe to newsletters, participate in surveys or promotions, or otherwise provide it voluntarily.
Automatically: As you navigate the Site, using cookies, web beacons, log files, and similar tracking technologies. See Section 4 below.
From Third Parties: Such as payment processors confirming your payment, shipping carriers providing delivery updates, analytics providers, advertising networks, and social media platforms (if you interact with us through them).
2. How We Use Your Information:
We use the information we collect for the following business purposes:
To Process and Fulfill Orders: To complete your purchase transactions, process payments, arrange shipping, provide order confirmations and updates, and manage returns/exchanges.
To Communicate With You: To respond to your inquiries, requests, or complaints; send service-related messages (e.g., order status, account alerts); and send marketing and promotional communications (if you have opted-in). You can opt-out of marketing emails at any time.
To Improve Our Site and Services: To understand how users interact with our Site, diagnose technical problems, analyze trends, conduct research and development, and enhance the user experience, functionality, and content.
For Marketing and Advertising: To deliver targeted advertisements and content on our Site and third-party platforms based on your interests and browsing behavior (subject to your consent where required by law). To measure ad effectiveness.
For Security and Fraud Prevention: To protect the security and integrity of our Site, business, and users; detect, investigate, and prevent fraudulent transactions and other illegal activities; and protect our rights and property.
To Comply with Legal Obligations: To comply with applicable laws, regulations, legal processes, or enforceable governmental requests (e.g., tax reporting).
Other Business Purposes: For internal administrative purposes, such as auditing, data analysis, and recordkeeping.
3. Sharing Your Information:
We do not sell your personal information to third parties. We may share your information with trusted third parties only as necessary to operate our business and provide services to you, or as required by law:
Service Providers: We engage third-party companies and individuals to perform functions on our behalf, such as:
Payment processing (e.g., Stripe, PayPal, other PCI-DSS compliant processors).
Order fulfillment, warehousing, and shipping (e.g., FedEx, UPS, USPS).
Website hosting, maintenance, and analytics (e.g., Google Analytics).
Marketing and advertising services (e.g., email service providers, ad networks).
Customer service support. These service providers have access to personal information only to perform their functions and are contractually obligated to maintain its confidentiality and security and not to use it for other purposes.
Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend our rights or property, (iii) prevent or investigate possible wrongdoing in connection with the Site, (iv) protect the personal safety of users of the Site or the public, or (v) protect against legal liability.
Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site of any change in ownership or uses of your information.
With Your Consent: We may share your information for other purposes with your explicit consent.
4. Cookies and Tracking Technologies:
We use cookies and similar technologies (e.g., web beacons, pixels) to collect information automatically as you use our Site.
What are Cookies? Cookies are small data files stored on your device. They help us remember your preferences, understand Site usage, and personalize your experience.
Types of Cookies We Use:
Essential/Strictly Necessary: Required for core site functionality (e.g., shopping cart, login).
Performance/Analytics: Help us understand how visitors use the Site (e.g., Google Analytics).
Functionality: Remember choices you make (e.g., language, region).
Targeting/Advertising: Used to deliver ads relevant to you and measure ad effectiveness.
Your Choices:
Most web browsers allow you to manage cookie preferences through their settings (usually found under “Privacy” or “Security”). You can choose to block or delete cookies. Please note that blocking essential cookies may impact the functionality of the Site.
For targeted advertising, you can often opt-out through industry self-regulatory programs like the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA) (e.g., using AdChoices).
We do not currently respond to “Do Not Track” (DNT) signals, as there is no standardized approach.
5. Your Privacy Rights (CCPA & GDPR Considerations):
Depending on your location and applicable laws (such as the California Consumer Privacy Act (CCPA) or the General Data Protection Regulation (GDPR) for EU residents), you may have certain rights regarding your personal information:
Right to Know/Access: Request information about the categories and specific pieces of personal information we have collected about you, and the purposes for collection and sharing.
Right to Deletion: Request deletion of your personal information, subject to certain legal exceptions (e.g., completing transactions, fraud prevention, legal compliance).
Right to Correction: Request correction of inaccurate personal information we hold about you.
Right to Opt-Out of Sale/Sharing for Targeted Advertising (CCPA): We do not sell your personal information. For targeted advertising sharing (as defined by CCPA), California residents can opt-out. [Include link to “Do Not Sell or Share My Personal Information” page if applicable – Note: User hasn’t implemented this yet, so the text below offers alternative contact].
Right to Restrict Processing (GDPR): Object to or restrict processing of your personal information under certain circumstances.
Right to Data Portability (GDPR): Request a copy of your personal information in a structured, machine-readable format.
Right to Withdraw Consent: Where processing is based on consent, you have the right to withdraw consent at any time.
Exercising Your Rights: To exercise any of these rights, please contact us at retailer@ucrossbuy.com or via the contact information in Section 9. We will need to verify your identity before fulfilling your request, which may require providing specific information related to your account or recent interactions. We will respond to your request within the timeframes required by applicable law (e.g., 45 days under CCPA, 1 month under GDPR).
Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
6. Data Security:
We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include SSL encryption for data transmission, secure servers, access controls, and regular security reviews. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.
7. Data Retention:
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law (e.g., for tax, accounting, fraud prevention, or legal claims purposes). For example, order information is typically retained for several years to comply with financial reporting and warranty obligations. Criteria used to determine retention periods include the nature of the data, legal requirements, and potential liability.
8. Children’s Privacy:
Our Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information. If you believe a child under 13 has provided us with personal information, please contact us immediately.
9. Third-Party Links:
Our Site may contain links to third-party websites or services. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit. We are not responsible for the content or privacy practices of such sites.
10. Changes to This Privacy Policy:
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other reasons. We will post the updated policy on this page with a revised “Effective Date.” We encourage you to review this policy periodically. Your continued use of the Site after the effective date constitutes acceptance of the updated policy. Material changes will be communicated via email (if we have your address) or a prominent notice on the Site.
11. Contact Us:
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
